The Introductory Paragraph: Building the Foundation

The first few words of your article are the ones that build the foundation for the rest of your writing. A good introductory paragraph sets the stage and provides context.

You’re giving readers the first impression of what is to come in your article, so interest them enough to make sure they keep reading. If you miss the mark, readers will ditch your work in favor of an article that seems more interesting, relevant, or informative. Try these tips for a good introductory paragraph:

• Keep your introductory paragraph simple and to the point
• Controversy builds interest
• Avoid too many details
• Give the reader an overview of your article
• Don’t make your introductory paragraph too short
• Stay away from a long, rambling paragraph
• Describe the issue, subject, or problem at hand
• Be clear on your subject
• Set the tone of the article
• Avoid long explanations

A good introductory paragraph is one that holds your reader and keeps them on your website. Missing the target means that readers will drop your site and find another place with better information. Make sure you catch their attention and keep them reading by building a solid foundation for your article.

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