Your logo is part of your home page of your website and helps make your first impression on the public. Your logo is your business identity. People will see your logo at the top of your website, on your business cards, and on your letterhead (for those who still use print media and paper).
Some logos are simple, consisting of a monogram of the company’s initials or a single image. Others are intricate designs, woven with lines and colors to make an impact.
The logos that make the best impression are the ones that nearly jump off the page. They say “Look at me!”, as memorable as a catchy commercial on television. You want a logo that sticks in peoples’ minds.
Your logo should also show people something about your company. Colors can help accomplish this; if you use blue, the color suggests trust; if you use red, then you might be suggesting boldness or aggression. Primary colors might suggest playfulness.
Keep your logo simple. Don’t be tempted into over-thinking the design. As with a cluttered website, a complex logo can confuse the viewer.
Logos have to be versatile enough to work in print, both color and black and white, on the computer screen, the printed page, and in a video clip as well. With all the media options available, we have to consider everywhere our logo might show up.
Something people don’t consider is the symbolism in their logos. In the virtual world, business is international. Research the symbolism you are using in your logo, just in case. What may be funny in
Once you settle on a logo, make it synonymous with your company name. Put your logo on everything. Build your brand and make sure your logo stands for your brand. For example, we don’t need to see “Macintosh” to know who that little rainbow-colored apple belongs to.
