[...] Right now, the way your site is…getting traffic is not the main issue. Right now, the main issue is to fix your sales page. You can have a bazillion people visit but if none buy, that's pretty useless. Once your page is fixed, you can think about traffic. Your sales page first needs a catchy title, something that keeps visitors ON the page to learn more. Something like: Save your sanity and make your family life run smoother…all for less than it would cost you for a lunch for 4 at Mcdonalds! Then you could write your sales copy that extols what your product delivers to people smart enough to buy. Website Copy with Benefits: James’ Take | Men With Pens [...]

Bamboo Forest – PunIntended´s last blog post…How to Make the Choices You Really Want to Make in Life

Bamboo Forest – PunIntended´s last blog post…How to Make the Choices You Really Want to Make in Life

After I posted the previous comment I realised that I had to have seen at least the Drive Through Shooting page because that’s where the payment method for it is.

Melinda´s last blog post…Free Blogathon April 2009 – Come Join Us!

@ Alex – You get one Get Out of Jail Free card. You don’t have to remember what I wrote – just that we were awesome And good plans. Glad I got you thinking!

Melinda´s last blog post…Free Blogathon April 2009 – Come Join Us!

I’m sure I’ve looked at your hire-us page, but I can’t for the life of me recall what any of it says. I hired you because, as you know, you drew me in with an offer of assistance and then your knowledge and the testimonials cinched it.

Oh, epiphanic moment… brain now hurts – must go away and consider what just popped into my head…

Alex Fayle | Someday Syndrome´s last blog post…Wealth is Attitude, Not Income

I’m a sucker for advertising like everyone else. After all like everyone in our generation I was culturally indoctrinated, but I got a Zen instead of an iPod because it held 8 times as much for the same price. I bought an Echo instead of a hybrid because the mileage on the Echo was better. Clothes brands have never impressed me – it all depends on the way clothes are made and how I look in them. I make an effort to focus on getting past the benefits. But yeah, the picture of the hot guy wearing a pair of underwear makes me want to spend the money – however nine times out of ten I don’t.

And in the ebook online world quite honestly, every time I’ve bought based on the hype of benefits, I’ve felt I’ve wasted my money. When I’ve bought solely for research purposes (checking out what others do) I haven’t been disappointed because I wasn’t looking for the benefit the books were promising. I was solely interested in the features.

Now, how that does affect my own products? Well, I’ve loaded my services with a whole lot of practical information and opportunities to measure progress along the way. I know that others buy through benefits, so I hire you to give those benefits some sizzle, there’s a damn good steak cooking away causing that sizzle.

And my forthcoming ebook? It’ll be priced to something comparable in print, rather then what ebooks tend to go for. And people will be able to consult an extract to see if it’s exactly what they want or not, just as Amazon now does with many of their books.

I always love these posts because you force me to think things through.

PS Escaping marketing messages is like trying to escape cultural religious conditioning. I don’t consider myself a Christian, but put me in a stressful situation and I start praying to whatever/whoever might be listening. Religions and sales people rely on this indoctrination to sell to the masses.

PPS In Spain they call selling pretty much any type of service based business “selling smoke” – they highly distrust the service industries like coaching, consulting and psychology. But when they find out I sell my coaching to English people around the world, they say “oh, well you’ll do well then. The English buy anything [silly] like that.”

Alex Fayle | Someday Syndrome´s last blog post…Wealth is Attitude, Not Income

You can say it, but I ain’t believing it…

A child handing his arguing parents a cookie will not suddenly solve all their problems.

A deodorant will not suddenly make pimple 12 year old boys sex magnets (to both sexes).

Buying insurance will not send your children to private school and get you a top of the line BMW.

Yet people eat all that stuff up. So while they may not be stupid, they are certainly uncritical and unthinking.

And given that my business is all about getting people to use critical thinking about their own lives, how can I not see 99% of benefits-based advertising and say “bullshit!”?

Alex Fayle | Someday Syndrome´s last blog post…The Courage to Try: The Jamie Grove Interview