When You Don’t Want to Be Big Business

Writing is intensive work. It takes a good mindset, some creativity, a productive moment and a muse that feels in the mood for love. Creative work can be draining, too. It takes energy to think, and a session with words can leave you feeling mentally exhausted.

When you’re a writer or when you have to use your creativity on a daily basis, setting a proper pace is important. Too much, and you’ll end up with performance anxiety, writer’s block or worse, a full-out burnout.

Yes, there is such a thing as too many words.

But in the craze of earning money online, writers are often pushed to do more. Grow bigger. Network. Get new gigs. Outsource. All the moneymaking schemes point to one thing: big.

What if you don’t want to be big? What if you don’t want to be popular or have a so-called stable of writers? What if you don’t want to work with a team or find yourself in management shoes when you prefer ballet flats?

Learn Your Limits

With growth comes increased pressure. You need to stay on top of everything, and often many things at once. Bills to pay. Emails to answer. Money to collect. Wealth is great, growth is wonderful… but what if the cage is gilded?

Know your limits. Recognize what your time requirements for your personal life involve. Understand the commitment of a bigger business. There’s nothing wrong with saying that you’re quite happy being a small business and that you’d prefer to stay that way.

Learn to Say No

You’ve heard this one a million times: saying no keeps you sane. But all the good advice out there does you no good if you don’t practice that one little word and use it as necessary. Discovering how to say no without upsetting others may keep your business nice and small – and manageable.

If you find you have trouble saying no, then say yes – but to what you will do, not what you don’t want to do. “I can have that back to you by next Friday,” you might suggest, instead of saying, “No, I can’t have it to you on Tuesday.” You’re a writer – wordsmith the situation.

Learn that Small Means Success

Society tells us that business growth is a mark of business success. I find that small is also representative of success – hey, you made it, didn’t you? No one said that you have to make it even more to be considered good enough for compliments.

Big businesses have to make bigger investments. They have to consider larger overhead or increased expenses. Their tax bracket might change. They may have to hire additional people to take care of daily tasks. By staying small, you chose a smarter path – elimination leading to doing what you love best.

Bonus – Learn that Small means Personal Attention

Many people are starting to shun big businesses. They want personalized attention. They want to work directly with one person that they can come to know and trust. This added value of staying small is a benefit you can use to your advantage.

Tell your clients exactly why you’re a one-person show – because you want to offer them your undivided attention. You respond to them directly and they can always contact you. They can depend on an answer, and you’ll hear what they have to say.

The only catch? Make sure that you deliver on your promises. Sometimes lone workers find they scramble to stay on top of everything. So cut back even more. Raise your rates a little to compensate for the lost income and give your customers the added value of your personalized devotion.

There’s absolutely nothing wrong with earning just what you need, no more, no less. Some people are perfectly happy meeting their basic needs and finding fulfillment in other areas of life. Some people enjoy the freedom of small business or the experience of doing it all on their own.

You can too. So stay small – and stay successful.

Post by James Chartrand

James Chartrand is an expert copywriter and the owner of Men with Pens and Damn Fine Words, the game-changing writing course for business owners. She loves the color blue, her kids, Nike sneakers and ice skating.