Arrested, Questioned and Convicted: Chartrand’s Legal Affairs

Recently, James had a little run-in with the law.

It all started innocently enough, with his weekly feature post at Copyblogger discussing personal branding prison.

So far, James had managed to stay out of jail himself, and life was looking good.

He managed to work in a post over at SmallFuel Marketing, giving away some valuable trade secrets on how to get more business with blog commenting.

There was no sign of judge or jury yet, so James just kept on writing. The Pen Man was on the loose, and he gave SmallFuel another post that asked, “Do you know why people buy from you?”

If you don’t, you’re in trouble.

Well, trouble was what happened around that point. Twitter big dog that he is, James (innocently enough) befriended a lawyer. (Hey. They’re really nice people. And useful, too!)

One thing led to another and the next thing James knew, he was facing more law than he knew what to do with.

The challenge? They wanted his hide. The answer?

He gave it to them. Check out what James had to say in his defense in his latest guest post over at Build a Solo Practice.

Post by James Chartrand

James Chartrand is an expert copywriter and the owner of Men with Pens and Damn Fine Words, the game-changing writing course for business owners. She loves the color blue, her kids, Nike sneakers and ice skating.

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  1. Best thing about your post to lawyers over at Build a Solo Practice is that it still applies to all of us, lawyer or no. I needed this info and even took notes. Was it you writing earlier about the difference btw branding and image? Can’t remember now. Nevertheless, all this is very relevant to me right now. Thanks!

  2. Yes, James, lawyers can be very nice…just more skeptical than most. Branding is so important for any business and lawyers are new to this game, never before realizing the competitive edge it provides them when looking to attract their ideal client.

    I think once you continue to talk with the lawyers over at Build A Solo Practice, you will find they are a fine lot…at least my readers 🙂

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