You gotta love a girl who names her site Heaven and El. Talk about web design potential!) Frankly, the name suits El to a T. She’s kind, generous and sweet – a real angel. Hell would probably melt if she went to visit.
So when El sent in a guest post about kindness, I couldn’t refuse. She shows you how being a kind person can go a long way to creating loyal customers for your business – and reminds you that it’s always a good idea to bring a spare set of clothes. Enjoy.
Picture the scene:
You’re taking the family out for a lovely meal. You, your other half, and a small handful of hungry children in tow. For reasons only he understands, your lovely partner takes an eternity to choose a restaurant. You feel like you’ve spied water in the desert as he pulls into the deserted car park of a friendly-looking eatery.
You quickly escort your offspring out the car and toward The Promised Land – as its chalkboard sign indicates, a restaurant renowned countrywide for its home-cooked food and carvery. (Was that your stomach I just heard rumbling?) You push open the door, usher your herd inside and…
Disaster strikes. Your three-year-old empties the contents of his wee tummy all over the floor.
You stand there transfixed, seconds passing like hours. What do you do?
Me? I froze. We hadn’t even ordered drinks. We’d just walked into the place and here was my son, covered below his knees in vomit!
A man rushed over and took control as I stood frozen, wondering why my son was sick and how on earth I’d clean up the mess. The man offered water and clean clothes for my son. He offered to clean up the mess, too, as we took the children outside for some fresh air.
A slight case of travel sickness was the culprit, so we reentered and ordered drinks to pass time until the nausea left my son completely. And our friendly hero reappeared with games for the children – they were overjoyed!
The drinks stayed down and we decided to risk a meal. Despite the drama, the food was amazing! I ate roast beef and wish I had more words to describe the homemade stuffing. It was divine. And the gravy? Wow!
I left that place ready to tell the world about the wonderful meal and proverbial cherry-on-the-top service.
I have a blog, so what better place to shout praise from the roof tops? I’ve wanted to, believe me. What’s the first thing I see every time I open Safari? The website of this place, teasing me. I left it open to remind me that I still haven’t done what I was nearly desperate to do.
This lovely place has uncovered the secret to everlasting business success.
What would it take to wow your customers until they were desperate to tell the world about you? Could you make them nearly feel guilty for not having done so sooner? Wouldn’t that be amazing?
It’s so easy to accomplish.
When that lovely man helped clean up my son and offered his daughter’s trousers so my son would be dry and comfortable, did he do so in hopes we’d leave a hefty tip? I don’t believe so. He was just being nice. He had the opportunity to be kind and he took it.
The toys he kept behind the bar weren’t there by accident, either. That took some thought and forward thinking. And when he spotted us and our hungry, fed-up children, he took the initiative, spoke up and offered us what he had to help keep us all happy.
Now, I’ve heard lots of infamous names talk about the power of caring. Gary Vaynerchuk cites it as the best marketing method ever. Dale Carnagie’s classic How To Win Friends and Influence People boils down to the sentiment that commending always works better than condemning. Even James has written about how to show you care for your customers.
But… Do you do this every day?
Could you make it your daily practice to look for random opportunities to be kind? Much relationship talk bandies about right now, stuff telling us we should get to know our customers, take care of the ones we have and generally show ourselves to be warm, friendly, trustworthy business folk.
That’s great and all. And I have a challenge for you:
I dare you to start living this way every minute of every day.
You’ve heard the saying “fake it until you make it”, but that doesn’t hold much water with genuine kindness. Fake kindness smells worse than my three–year–old’s shoes! Start being kind to people every time you can, and it’ll become easy and natural to do the same for your customers.
Aim for deliberate practice. Take every opportunity to be kind, and your customers will notice the difference. You’ll ooze caring, kindness and genuine customer service from your pores. And your customers will find themselves falling over each other to tell the world how wonderful you are.
That’s the other wonderful symptom of a genuinely kind business: People can’t help but talk about it.
Do your customers tell their friends about you right now? Do they feel so loved, appreciated and wowed they write you love letters? Start filling your days with random acts of kindness, and it’s all yours to enjoy.
P.S. If you ever find yourself hungry in West Wales, be sure to visit Buck Inn. Travel sickness optional.