Cutting Back on Posting Frequency

Change is a good thing. Throughout life, it’s crucial to remain flexible to challenges that arise and improve on what you already have. Change lets us each be better than we are – and change is in the air here at Men with Pens.

When we write our posts, we try to do an outstanding job. We write from the heart, striving to make sure that each post provides value.

For well over a year, we’ve posted daily and consistently. We’ve only written one Farewell Symphony for a short break. The rest of the time, we maintain this blog as well as we maintain our business. It’s a well-oiled machine and we’ve barely ever skipped a beat.

The strategy rewarded us and our blog took off.

But we’ve realized something very important: People are busy. They try to keep up with favorite blogs but they become overwhelmed. That’s pretty normal – it’s tough to read 30, 100 or 300 blog posts a day and absorb everything.

Here’s a great example: A friend of ours mentioned that he loves our posts, but he just doesn’t have time to read each one – and he’d like that time. He ends up skipping over posts, and that makes him feel bad. What if he missed a good one? What if he only skimmed and couldn’t take in the important elements he should keep in mind?

He said, “You pack a lot into your posts, but you don’t really give readers a chance to take in all that you write. It’s pretty powerful stuff, you know.” (Thank you for the compliment, mon ami. We appreciate that.)

We’ve had other readers say the same too. They’ve let us know that they’d be happy if we pulled back a little – we wouldn’t lose readers, they’d have time to enjoy posts more and also comment more often.

People want the Internet to slow down a little – so we’re going to take charge and slow down the river rapids for a gentler ride.

Starting today, we’ll be dropping down to four posts a week: Monday, Wednesday, Friday and our regular feature Drive-By-Shootings on Sunday.

We want you all to have time to read our posts and enjoy them, and we feel this decision is the best route to take. It gives us more room to continue to offer readers good lessons, strong messages and creative content. (We wouldn’t want to gyp anyone, after all.)

Of course, being the prolific writers we are, we do reserve the right to fill in the gaps and post more frequently. It’d be silly to hold back publishing a good piece that comes along mid-week.

We hope this change is a positive one, and we thank you for being our readers and supporting us as we keep on moving towards bigger and better things.

Post by James Chartrand

James Chartrand is an expert copywriter and the owner of Men with Pens and Damn Fine Words, the game-changing writing course for business owners. She loves the color blue, her kids, Nike sneakers and ice skating.