The holidays are here.
Many of you will be welcoming kids home from school, rushing about doing last-minute gift shopping, preparing to receive guests or making travel plans to visit family.
It’s a busy time of year… but not for your business.
During the holidays, most freelancers let their business fall off the priority list. You probably backburner yours as well. All the hard work and hustling you’ve been doing the rest of the year grinds to a slow halt this time of year.
And you justify it easily.
“It’s Christmas. No one works on Christmas. Besides, business is SLOW. It’s the perfect time to kick back and take some time off!”
That’s ridiculous. The holidays are the perfect time to work on improving your business!
Don’t get me wrong: You should absolutely spend time with your family. Get together with friends. Play with the kids. Rejoice. Rest. Have many merry moments, and treasure them.
Just don’t get lazy and walk away from the money.
Freelancers have a common problem that contributes to slow, struggling sales year round, and I see happening every day. They complain they’re having trouble getting new clients or earning a decent living from their business, and after I take one glance at their website, I can see why.
Most freelancers have a terrible website.
Maybe it’s too cluttered. Maybe the copy is terrible. Maybe there isn’t enough guidance for potential customers. Maybe new visitors can’t figure out what’s being sold, offered or pitched. There’s always something going on to hurt sales – and usually it’s glaringly obvious.
When I point out the issues to people, they always say, “Oh, yeah… that. I was planning to get around to that…”
They know their website has problems. And they neglect them.
They make excuses. Too busy, they say. Too much work. Too many deadlines. Too many other projects on the go. It’s amazing how many different ways people can justify their lack of action.
It’s almost as if they don’t really want to make more money.
Right now, during the holidays, you’re not too busy. There aren’t that many deadlines. There isn’t too much going on. There aren’t that many excuses.
Use the holidays to fix up your website.
Take some of that holiday time off you’d been planning, and put it to good use. Be honest with yourself: First impressions need to be great to get sales, and you should work probably on yours.
This week, compile a list of what’s working well and what isn’t so hot about your website. Look at your home page. Your blog. Your sidebar. Your copy and sales pages. All of it.
Break down what you need to improve into small, actionable steps. Don’t just make this list and forget about it – start improving your online presence during the holidays, when you have all the time you need.
Come January, you’ll be so much more ready to welcome in new customers… and your efforts will pay off handsomely.
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