Guest Posting: Stacking the Odds for a Yes

It takes some courage to step up and ask a blog owner to accept your guest post. Someone you admire is going to be looking at your work and approving it, after all. What if you’re not good enough?

Don’t worry; it’s okay. Those feelings are common. You can help stack odds on your side, too, to help get that “yes” you’re looking for:

First, have a thick skin. Rejection isn’t personal, and it’s not a reflection of your self-worth. Thank the blog owner for considering you and taking the time to read your request. Graceful acceptance of a refusal matters, and it can keep the door open for another try in the future.

When asking someone to accept a guest post, attach your post to your request. Big blog owners are busy people, so give them as much as you can and don’t make them chase after you. Remember, you want them to like you – make it easy.

Be friendly and personable when you send your request. Mention something about the blog owner or the blog, too. Show you know who they are and grease the wheels with a compliment. Also, don’t be stiff or formal. Relax. Present your request with friendly confidence.

No answer? No problem. Some blog owners receive so many requests that they turn off their customer service when it comes to guest posting. (Sucks, but hey.) Don’t be afraid to send a follow up email in a week or two if you don’t hear back – maybe the person just has been too busy.

No luck? No worries. Use the guest post on your own blog and be done with it. Write something better and try again at a later date. Look for what you can improve, too. Analyze posts on other blogs that get many comments. Find new angles to present old ideas in new ways. Be fun. Be interesting.

Offer something of value, too. There has to be something in it for the blog owner. If you’re just asking for handouts, your chances of acceptance become slim.

The best value you can offer? Rocking content. It doesn’t matter if you’re a complete no-name brand and just walked into the Internet. If your writing kicks ass, it’ll get posted, and it’ll have an effect on your returns.

Stay tuned for tomorrow’s post, where you’ll learn exactly how to blow all your chances at getting anything out of your guest post – and how to avoid throwing it all away.

Post by James Chartrand

James Chartrand is an expert copywriter and the owner of Men with Pens and Damn Fine Words, the game-changing writing course for business owners. She loves the color blue, her kids, Nike sneakers and ice skating.