Have a Gun and Tell Us What You Think

My teen recently dragged me to the big city before high school began. Alright, I went willingly enough – I love shopping. There’s just something about plunging into urban life after small-town living.

I love being a discriminate shopper. Always the name brands; only the best. If looks stupid, I don’t want it. I browse for clothing that offers me the most impact for my personal style. (These guys make a lot of money off me.) I want to look good and feel smug. Oh yeah.

Harry and I recently decided that our site needed new clothing too. Not a style change per se, because we like the one that we have going on. Casual pro works very well for us.

But a new look? Definitely. It’s time.

We’re not changing our look just because we can or because we’re bored. Why fix what isn’t broken? Changing designs erratically damages branding potential and consistency of image, which isn’t really a good thing for business. If you’re going to change your look, have a good reason.

We feel we do.

Since we can do anything (except fly, of course), our business needs to reflect just that. Are we going to create the design of the century, one that leaves people in awe, unable to speak for three days? Probably not. That’s not really our goal or what we’re after.

It’s not enough to tell potential customers you rock; you need to prove it, too. Our site doesn’t reflect our skills to our satisfaction. It served its purpose for its time, but we’re ready for some big boy clothes to convey we’re a strong business able to design graphics and manipulate code to the nth degree.

We have ideas that we’re tossing about already, but we’d like to hear yours. What would you like to see at this blog? Are there features that you miss? Something funky you’d enjoy? Is there something you hate that you’d love us to trash and burn? Would you rip down this or that or move stuff about? Is there something that works perfectly that you don’t want us to touch?

We can do just about anything, really, so the sky’s the limit. Go ahead. Drive by our site and shoot the hell out of it with guns blazing. (You know you wanna.)

Post by James Chartrand

James Chartrand is an expert copywriter and the owner of Men with Pens and Damn Fine Words, the game-changing writing course for business owners. She loves the color blue, her kids, Nike sneakers and ice skating.