How Misbranding Hurts Your Passion

“This isn’t what I like doing.”

How many times have you said that to yourself while working on a project? You’re doing what you love – writing, designing, coaching… But if that’s the case, why do you hate what you’re working on if you’re doing what you love?

You may have misbranded yourself. Ouch.

Misbranding can hurt your business and your enjoyment of what you do every day to earn a living.

Take a look at how you convey yourself to others so you can get the work you want. Read my post on Small Fuel Marketing to know How Misbranding can Hurt your Business – and then go brand yourself properly.

Post by James Chartrand

James Chartrand is an expert copywriter and the owner of Men with Pens and Damn Fine Words, the game-changing writing course for business owners. She loves the color blue, her kids, Nike sneakers and ice skating.