The inevitable question of anyone considering buying a product or service is, “How much is this going to cost?”
While it would be great to have an easy answer for copywriting, the reality is that what a project will cost depends on the details of the project. Most of the time, it’s easy to set a flat rate for general work. The less specific requirements, the easier the work and the lower the rate. The more details to pay attention to, the trickier the work and the higher the rate.
Think of copywriting as building a house. You can have a very nice, basic home for a family of four at a low cost. There isn’t anything particularly fancy about the home. It’s clean, it’s new, and it looks good. It’s functional without being luxurious, and it’s perfectly fine to house four people comfortably. You can build a bunch pf basic houses, and they’re all the same – cost doesn’t change much from house to house.
You can spend a little more money and add a porch on the front. Perhaps you’d like bigger windows. A pool in the back? Not a problem, and you’ll require fencing – not any fencing, but nice-looking white picket fence. Maybe you’d like a spiral staircase indoors and a separate laundry room. You could add hardwood floors and French doors.
The price tag? In consideration that you’ve added amenities to a basic house and turned it into something elegant and upscale, the cost of purchase goes up as well. Copywriting is the same, with each specific requirement turning a basic text into something more special. The difference here is that while you might like spiral staircases, the guy next door prefers an angled staircase. His fence is privacy fencing. He hates french doors, but wants oak kitchen cupboards.
These details matter in determining a price. Each extra addition costs something different, and giving a flat rate becomes a challenge. The same applies to copywriting.
Is it worth the extra money? That depends on you and your needs. If you want your house to impress guests and be something you’re proud to show off, and you know it’ll fetch a higher price on the market because it looks better, then yes, the extra expense is worth it.
Again, copywriting is the same. If your website is the house, you want to impress visitors and have a site to show off. You know your products will sell well and possibly at a higher price as well. My answer? Yes, the extra expense of customizing text to your needs is worth it.