Whether you blog for pleasure or business, encouraging readers to visit and comment is usually a big part of your game plan.
But if you’re not helping readers come back to your blog, you might as well pack up shop and close it down. Get the “Subscribe to Comments” plugin installed. Now. Today.
Even Darren Rowse learned the value of the “Subscribe to Comments” feature after removing it from his blog. He reinstated it after overwhelming demand.
You’ll reap the benefits of adding that small, fast feature to your blog. If someone drops a fast comment and clicks the little checkbox to stay updated, a few marvelous events happen:
- You’ve increased the chance that your reader comes back, gets involved in discussions, and helps your blog appear alive and healthy.
- You’ll have more realistic hit stats about your blog.
- Your readers will be less frustrated, because they don’t have to remember to go back and check whether someone else added to the discussion.
- Your readers will be encouraged to leave comments related to someone else’s comments right away.
- You show that you care about your readers. You want them to have full service and ease of access. You want their comments – show it.
One of the best ways to help your readers be involved in discussions and your blog community is to provide them with the tools to stay updated on comments made about your posts.
Personally, when I drop a comment on a blog that doesn’t have a “Subscribe to Comments” feature, I often don’t return to that post – and sometimes I don’t even come back to the blog. I’ve completely forgotten it existed. The blogs that do have “Subscribe to Comments” draw me like a magnet.
Most of the comments I receive in my inbox from subscriptions are pretty useless, I’ll admit. (“Great job! Love your blog!” – there’s a whole issue right there. These comments waste space, breath and time.) A fast DELETE takes care of those.
(People. For the love of god, learn how to leave great comments. It is an art not to be taken for granted.)
Many comments are good ones. I can whip over seconds after receiving notification to add my two cents, answer a question, or debate a little. Blogs that allow me to do so are thriving, with people raving about the sense of community and friendship.
The blogs that don’t allow me to subscribe to comments honestly look like nothing much is going on. There are a handful of comments, each by a different person (they don’t come back, remember?) and the conversation going on seems lacking in flow and contribution.
Sounds like destination Nowhere, if you ask me.