Social Networking OverKill

One of the problems with increasing traffic to blogs (or websites for that matter) is a serious lack of time. I commented on Instigatorblog about just that problem after reading about link-baiting tactics.

Links are like gold. The more you have pointing to your blog, the more your page rank increases and the more people travel over to check out what you have to offer. Getting those links directed your blog’s way, though, involves a lot of effort if you’re new to the business.

I’m bombarded by people saying, “You should have a LinkedIn page.” “Are you into Twitter?” “Why don’t you have a MySpace/StumbledUpon/Facebook/Yahoo/Insertsitehere profile?”

Time, people; I just don’t have enough time.

The problem is that my main employment isn’t blogging. It’s copywriting. That means I have to write for clients to earn a living. No writing, no rent. No groceries. No new clothes for my fashionable teen. On top of that, I have tons of blogs to read, posts to write, link exchanges to encourage, comments to make, articles to submit, site design to work on… Hey. I have a life, too (though I think I misplaced it a few months ago).

If I’m off socializing, then I’m cutting short the time I have to finish the web content project that’s due on Wednesday. But if I neglect Facebook or LinkedIN or whatever social networking site, I’m losing my chance to attract potential clients and stir up some PR.

So what’s a guy to do?

Well, I can’t do it all (you didn’t hear me say that), so I’m going to have to pick and choose what I can afford to do, money-wise and time-wise. I’m going to select the options that provide the most effective results for my particular business based on the investment of my time that I can offer.

While that may not sound like a real nugget of gold for great advice, it actually is. It’s easy to go crazy with all the options, trying to stay on top of all of them. When people have to sit at their computers with timers to help them manage their minutes (I’m not there yet, but I considered it a few weeks ago), it’s important to sit back and breathe.

Do what you can, when you can. Don’t create pressure on yourself to be active in all areas of traffic-boosting if you know you just don’t have the time. When people ask you, “Why don’t you have a MySpace profile yet,” just tell them, “Because I like to have a life sometimes.

Post by James Chartrand

James Chartrand is an expert copywriter and the owner of Men with Pens and Damn Fine Words, the game-changing writing course for business owners. She loves the color blue, her kids, Nike sneakers and ice skating.

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  1. Point well articulated. Blogging is fine, social networking is fine, but the money generally comes from other pursuits, namely the work that we do for our clients.

    People have asked me if I have rushed over to BlogRush or gone a ‘twittering and I simply respond that my plate is full.

    Last count there were some 80 major social network sites with scads of smaller ones trying to make an inroad. Beyond being active with a select few, I don’t see how anyone can get any work done.

    Time truly is money!

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