Where Is Your Voice?

A recent post by Chris Garrett about tips for better Skype meetings had me ranting in the comments section about business calls. Enter David Airey, who suggested I blog about the topic, and…

Well, here we are. I could have ranted some more (at great length), but I decided to first blog about the benefits of finding your voice to provide better service to your clients. The rant will come tomorrow.

The Internet is a scary place. People may not be who they appear to be. They may be out to scam you and screw you of your money. The pro you contact might just be some amateur trying to fake it.

A voice helps create a bond of trust.

People need to know that who they think they’re dealing with is really who they’re think they’re dealing with (unless you’re Stephen King, in which case you can be Richard Bachman and that’s perfectly fine. All is forgiven.)

Verbal communication reassures people. It’s invaluable. With one phone call, people hear a human voice. They hear the accent, the laugh, the confidence, the smiles and the professionalism.

If you won’t communicate verbally, you send up red-flag warnings. In the blink of an eye, you set off people’s alarms. Suspicions burst into life.

If people can’t trust you, they sure as hell won’t do business with you.

We judge people all the time. I do it; you do it. Think about it. Who have you spoken to this week? What information did you assimilate from that conversation? What did your brain pick up based on tone of voice? How did you feel when the person answered your questions?

With one phone call, people know that you’re real. They listen carefully and take in all the verbal cues they can to judge whether you’re competent – or not. They may not even discuss business with you. They may just want to hear your confidence, how fast you respond, or whether your answers are clear and make sense.

So, where’s your voice?

Post by James Chartrand

James Chartrand is an expert copywriter and the owner of Men with Pens and Damn Fine Words, the game-changing writing course for business owners. She loves the color blue, her kids, Nike sneakers and ice skating.